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Getting More from Outdoor Marketing

Outdoor Marketing Day is June 13th

Goal: To educate advertisers about the wondrous possibilities of outdoor marketing products.

When warm weather welcomes us OUTSIDE, so do the promotional opportunities. Those same wonderful branding counselors who provide you with indoor marketing ideas are also experts on getting attention OUTDOORS in some very creative ways. Here are some ideas you may have not considered before.

The 4 Kinds of Outdoor Brand Marketing:
Flags, Banners and Pennants   |   Tents and Table Covers   |   Portable Displays and Table Stands   |   Unique Cover-Up Products

 Flags, Banners and Pennants:

FLAGS:

Fun facts:

  • Did you know the first flag originated over 5000 years ago in 3000 BC with a metal Iranian flag and in Egyptian tomb carvings.

  • The study of flags is called “Vexillology” which means “guide” in Latin.

Millions of flags are created each year as a symbol, a signaling device or for decoration… from national and state flags, to custom flags printed with branding messages, from sport teams to special events.

Custom flag tip:

  • Bold colors stand out best to catch the eye.

 

BANNERS:

Did you know?

  • During the time of Moses, banners helped keep order among the people as they traveled across the desert to the Promised Land.

  • The largest banner in the world was created by the fans of Uruguayan soccer club Nacional in their free time. It measures 1,968’ by 164’ and weighs over 2 tons, and covered half of the 25,000 people in Parque Central Stadium.

Banner tip:

  • If you need your banner hung or suspended between posts, you may need GROMMETS. These metal-covered holes - punched into the banner - prevent tearing.

Banners today take many forms. Here are a few variations you should know:

 


Flags: outdoor, car, feather, windchaser, giant flagpole

 


Banners: advertising, portable half drop, swooper, garden, avenue
(in windy conditions, portable banners with cross bases require weights)

     

PENNANTS:

Fun facts:

  • A pennant is a flag that’s tapered. It originated from the Latin word “penna” meaning a WING or a FEATHER.

  • Pennants began in the 11th century as a flag at the end of a knight’s lance, and then went on to be used for any special ceremony or occasion, or at sea on warships.

Today, pennants are used primarily two ways… to celebrate major competitions with American sports teams and collegiate teams. The other way is to celebrate special sales or events with colorful wind-blowing attention-getters. The pennants can also be custom printed!

 

OTHER FLAG TYPES:

There are so many types of flags your O Pros can custom produce for you.

  • Windsocks

  • Boat flags, nautical flags and burgees

  • Military guidons

  • Marketing and utility flags for contractors

  • Golf flags

  • Stick flags

 


Pennants: outdoor and boat flags, pvc strings, field flags

 


Other flags: windsocks, boat, guidons, marking, golf, stick

 

 Tents and Table Covers:

TENTS:

There are two main reasons for a tent:

  • Reliable protection from the elements

  • Branding visibility – so make sure you use every area you can to stand out!

Tent tips:

  • For a simple event use or repeat use, be sure you invest in one that’s easily assembled without tools.

  • Side walls can increase visibility, another level of stability and provide a more private conversation area.

  • Be sure you invest in one that allows full color branding on all sides at no additional charge and no set-up fees.

 

TABLE COVERS:

There are many styles of table covers today.

  • Table runners

  • Table toppers

  • Throw and fitted table covers

  • Stretch table covers are WRINKLE-FREE. These form-fitting covers are ideal for a polished look from every angle. Plus, it won’t flap in the wind.

  • Table top banners attach to tables for even more brandable area!

All table covers include unlimited colors on the entire cover (top and sides) at no extra cost! Even photographs!

 


Tents: canopies with full and half walls, flag accessories

 


Table covers: throw, stretch, table top banners

 

 Portable Displays and Table Stands:

 

Just weigh down the exhibit, and then each can be a welcome photo backdrop of your company or cause.

4 second rule:  Design your booth so that it captivates your prospect… they have 4 seconds to decide whether to enter your space or pass by. Use graphics to entice!

Tip:  Choose displays that assemble in a few minutes. Ones that are easy, interchangeable, lightweight, and a portable carry case.

 


Table stands are so versatile today. They enable you to pop up a surface and graphics when you need it.

 


Or ones that LIGHT UP, called The Illuminator!
(electric required for display to light up)

     
 


WOW! It’s a rolling trunk that sets up as a table stand/counter with interior storage space. Fully assembled, it can hold up to 125 lbs. It’s the Transformer Trunk!

 


For additional graphics or signage, choose easy-to-assemble and weighted SlimFit Banners.

     
 


Need an anchor? Pop-Up Banners are available in a variety of sizes and shapes and include metal stakes to keep your display in place.

 


Tall displays with small footprints may be your best option for small areas. Custom Display Tables, X-Banner Kits, Tower Stands and SlimFit Kits available.

Please note: For safety, display products need to be weighted down in windy conditions

 

 Unique Cover-Up Products:

 

Sometimes you can create outdoor advertising simply by covering something outdoors.  The benefit? It’s temporary. Removes easily. Back to business when the event is over. Re-usable.

     
             

Door Runners

 

Car Covers

 

People Covers

 

Everything Covers

There are lots of stock and custom options. Be sure your O Pro works with a vendor that provides you with free virtuals of your covers so you can see exactly what you’re requesting.

 


  

 

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